Discovering Your Perfect Brand

Lorenzo Romon Hart
Jun 23, 2018
3 min read

Have you ever pondered so long about the perfect business or brand you desired? If yes, then you are not alone. By the time you finish reading this, you will have a peace of mind and zeal in finally discovering your brand. Sure starting out you may have thought of a million names and acted on ten without being consistent with it. Maybe you started with one name and didn't meet the finances your brand had required at the time. Maybe you chose a name and didn't like the sound of it at all. Think of a small business or independent company for an example by the name of johnny's barbecue that strictly sells barbecue, but then eventually starts selling T-shirts.

You would think Johnny would become a shopping center, but his title doesn't fit. Mostly, this article is a small testimony and inspiration of how I feel about the new brand I finally discovered, "Lorenzo Da Vinci". Starting out around 2011, after high school graduation I was still pondering on what I thought I wanted to do. From being a police officer, to the U.S Marshalls to going the Military, but all that was just me having a passion for the community and helping people including seeing other lives happy. I've always drew and write stories growing up as a child which definitely inspired me to express more of myself. As I continued to add more fuel to my burning passion in film, I became excited about my progress as I created short films and started to see my ideas and potential grow.

You normally don't hear or see anything on TV or in movies that is positive unless its half told or just cheesy. Everything has consisted of negativity and it a little irritating when you what to see the world do better so that caused me to put out my ultimate weapon which was my camera. The key was that I found what I truly love to do for a living, but didn't want to limit myself. That shifted my mindset to stretch out my talent and skills artistically by filming music videos, comedy, dance choreography, reality shows, makeup and hair tutorials which all consist under the category of art.

Thats exactly what my brand Lorenzo Hart Studios was, films that pertained dark, suspenseful movies, but inspiring stories that brought people to the light, which is very rare. After discovering and researching more about Leonardo Da Vinci many things got my attention from the pronouncing and spelling of his name that was similar to my Italian first and middle name, Lorenzo Romon. Lorenzo and Leonardo, not mentioning that his was a genius when it came down to arts and inventing... It didn't stop there, he was always leaving behind mysteries in his artwork and inventions which wasn't too quite different from my producing suspenseful films with impactful hidden messages in them. Through my journey of 2018, its becoming more and more spiritual, as well all know we are constantly in spiritual warfare daily, which is integrating swiftly in my projects. The one thing that actually struck me was when I realized most of Leonardo Da Vinci's artwork were beautiful angels and spirits. In the 1500's, near the end of Leonardo Da Vinci's life, He was commissioned to create a automaton for King Francois l. He created a mechanical lion with the ability to walk.

It was most definitely funny, because of the way I always think and my logo has always been the lion with the crown and palm trees, which is very symbolic and biblical for those that didn't know. Iv'e always told others, there is no limit to how far you can use your talents and your skills. Keep striving to doing the things you love to do and merging your creative and watch all you puzzle your brand together.